Target Audiences for the Wealthy Affiliate Programme

When you really think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Almost everyone from every corner of society could use extra cash and that is really the target audience. So your target audience could be close to 3.5 billion of them that have high speed internet and would love to have access to a platform like Wealthy Affiliate (WA).

That’s a pretty massive target audience, so here I’m going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

The 3.5 billion is big and pretty broad. I only quote that figure to demonstrate the scale of the market that you can promote to. In reality, you will target smaller niche target audiences, so let’s look at some ways in which you can research and market to niche audiences.

Many affiliate marketers begin to work on their research thinking of the most obvious marketers that are highly relevant to the services offered at WA. The main audiences that come to mind are people searching:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote by searching such broad keywords as they are very competitive. They convert but they are competitive.

So let’s look at drilling down and searching more focused keywords:

  • Entrepreneur Programmes
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter Marketing
  • Facebook Marketing
  • Linked-In Marketing
  • Email Marketing
  • Google Adwords
  • Google Content Network
  • BingAds
  • PPC Marketing
  • ClickBank
  • Data Entry
  • Home Business
  • Search Engine Optimisation
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programmes
  • Affiliate Networks
  • WordPress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the WA community.

Then there are complete demographics of people that can be researched. These are massive groups of people looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retirees
  • Middle Class Population
  • Veterans / Disabled Veterans
  • Disabled Individuals
  • New Career Seekers
  • Career Development Seekers
  • Laid Off Employees
  • Unemployed
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Holiday Lots
  • Loans/Cash Advances
  • People with a Mortgage
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the Lottery
  • Computer / Remote Jobs
  • Computer Programmers
  • People wanting to Quit their Job
  • Franchisers / Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • Employment Search Engines
  • Post Graduates
  • Property Investors
  • Online Surveys Takers
  • Forums and Discussion Rooms
  • Famous Rich People
  • Hard Copy Books
  • Affiliate Network Keywords

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote WA for a lifetime!

With all of that, you could easily scale a campaign to make a healthy six-figure annual income, in fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Back to Let’s Have Look At Branding.

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