NICHE. A really scary word for most people when starting out with an online business. This shouldn’t be true, rather it should be exciting.
What is a Niche?
A niche is a defined part of a market or, in online speak, an “audience“.
When choosing your niche, you should seriously consider something that is ideally an interest, a passion or a hobby. It could, however, be something that you would like to learn about. You don’t need to be an expert, you become an expert.
Choosing, though, can seem like staring at a blank wall.
I personally enjoy many different things. I enjoy business, I used to a senior manager in a global blue chip company running a “Business Unit”, I also like sailing, motor cycling, exercise, internet marketing and I love everything about the online business world.
Almost anything that you can think of is a niche, to start out though, choose your niche based on the things that interest you. There is money in online marketing in every single niche that you can think of because there are billions of people out there searching for information, solutions and they’re spending billions on products and services every day.
Your online business should not feel like a day job. Earning money online should be fun (it is fun). The more you enjoy doing something, the less it feels like a job. You become more productive and you will be.
I am very passionate about online business and showing people how to make money online, so that is why this niche of mine, Wealthy Affiliate, is so rewarding. What’s more, I use the services every day of my online life!
So, your niche can be anything, but at its core should be something that you “like”, something that you enjoy, something that you can talk about and something that you want to learn about.
Here are a few things that you should understand about niches:
- You are going to be writing content within your niche
- You are going to be communicating within your niche
- You are going to be choosing products to promote within your niche
- You are going to get to help people within your niche.
- Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
- Any SINGLE niche website can become a “full time” income/business
Remember, there is no such thing as choosing the wrong niche.
Also, you can always change your niche or add to it further down the road. Just because you are choosing a niche now does not mean that you will be in this particular niche forever.
If you have any questions about your niche, feel free to leave a question below and I’ll help you out.
If you cannot decide on a niche, you may be interested to know that Wealthy Affiliate can be your niche, there is an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.
I do, why not start here?