Your goal with your website is going to be to create and establish your own brand. This is going to be done through your website and if you approach this as a “business” (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.
To discover your brand, you need to first decide on your “target audience” for your website.
Choosing Your Target Audience
There are many different directions you can head with your website. This is a good thing. The opportunity to promote Wealthy Affiliate (WA) on its own gives you the foundation on which to build your Brand.
Read this article, Target Audiences for the WA programme, it will help you to decide on the direction for your business and reveal just how many directions you can potentially head.
There truly are many different facets to the platform at WA and as you immerse yourself here, you will truly realize how BIG the opportunity is that will benefit you.
There truly are many different facets to the WA platform and as you immerse yourself here, you will truly realise how big the opportunity is to benefit from Wealthy Affiliate.
Whether your target audience is “affiliate marketing” or “earning extra money while in college” or “stay at home mums”, you can choose your own brand and niche to carve out and build a long term business within. Everyone can benefit from the platform at WA it is just a matter of finding these people and connecting with them.
The Football Stadium Analogy
Say you’re standing in a football stadium. 80,000 plus enthusiastic football fans, all are passionate about something and have spent £100’s on their tickets, not to mention transportation, food and the odd beer or two.
These people all have money and these people could all benefit from the Wealthy Affiliate programme, if only they knew about it and knew that they could take any passion or interest and build a business online.
These people all have money and these people could all benefit from the WA programme, if only they knew about it and knew that they could take any passion or interest and build a business online.
Go into a big city and look around you. You will see the same thing. Everyone is a potential referral, everyone can benefit from WA and all of these people would love nothing more than to have their own business online.
These are just a couple of examples of how big the potential audience is for your business. You just need a very small portion of attention on the Internet to be very successful as an affiliate. There are a few billion people online, all of whom could benefit from the services of WA to create, grow and expand a business online.
Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the “traffic” (audience) is something that Wealthy Affiliate be helping you out with as you move through the training.
You Are A Brand, You Will Be An Expert
One thing to understand is that the minute you start building your website, you are building your brand. You are working to become a source of information and, over time, your effort will lead to you becoming an industry expert.
Nobody starts off as an expert with anything they do in business. Regardless of the niche you choose, you need a starting point and then through time and helping people, you will gain credibility and trust within the industry.
Starting as an affiliate of WA you won’t start off an expert, you start off at the beginning, just as all top affiliates started out as ‘newbies’.
Choose Your Direction
Choosing your target audience, or the “direction” of your brand/niche, is crucial and you should spend time deciding. It should be something that interests you to keep you motivated, if you look at it as a cash generator, you will soon lose interest.
You are in full control of this and there is no right or wrong direction, but a great starting point is to utilise the Wealthy Affiliate programme, earn while you learn.
The direction I have chosen for my business is “Helping New Affiliate Marketers”, I’ve been in the industry for over a decade and I want to use my experience to help you get started, that’s my Brand, the Real Affiliate Marketer.
So get registered with Wealthy Affiliate, choose your direction, start by learning the process of building your first website and building your brand.