In 2001, we began experimenting with a new way of building network marketing businesses, which only a handful of underground networkers secretly used to produce some extraordinary results. Having struggled and failed for over a decade to build multiple MLM businesses using traditional methods, we managed to convince a couple of these folks to teach us what they were doing.

Soon we would use these strategies to quickly build a team of over 1,732 people in under 30 days, breaking records for the fastest in company history to build a 6-figure business. Our story was published in a home business magazine, which was read by other industry insiders.

One reached out to us for mentorship on how to apply these ‘new marketing techniques’, not just to build his network marketing business, but to start a revolution. He had already been experimenting with similar concepts, but with our tuition he became the #1 income earner in his company soon after.

So by 2005, the revolution had started, we became an education company and a book publisher, our message disrupted the network marketing profession and ushered in a new era of digital network marketing.

We coined the phrase “attraction marketing”, to convey the essence of how this was different from how network marketing had been done in the past.

“Becoming the hunted, instead of the hunter” became our motto.